Bo Hussung

I am sure you have heard the old adage, “the definition of insanity is doing the same thing and expecting different results” Well, the current economic environment is causing just that sort of thought process….kinda like running a class 5 river.

Many of us that have been in business for years and yeah!….we know what we are doing, right? After all, we have been doing it with so much success for so long, of course we know it…. So why are we not having the same success? Is it the economy or something else entirely different?

I started white water kayaking about 10 years ago and I learned on small rivers, class 1 and 2 and slowly worked my way up to bigger water, class 3 to 4. The one thing I used to say was when you go to the big water, you go from a “floater, to a boater”. You paddle harder, a lot harder. Your movements are more planned out and more deliberate. When you approach a particularly difficult water hazard, you get out of your boat and scout the rapid to see how to navigate it and then after some planning, you get back in your boat and paddle hard and run it.

Doing our jobs in this environment is not much different. All the things we learned, the fundamentals are still in place, but the market and the conditions are bigger, much like a rapid on a class 5 river. Success is never easy all the time. Sometimes it requires some scouting and carefully, thought out planning to navigate the treacherous waters.

Stay Sharp, plan your next move, paddle hard and good luck!

Until next time my friends,